Danner Go There
Go There tells real stories of people who have defied convention to find their own path through life. Every year we select three subjects who exemplify the rugged, resilient, pioneering spirit of the Danner Boots brand and the Pacific Northwest landscape that’s shaped it. We document their life and work, creating a wide range of deliverables for print and digital.
Deliverables include: three character short films, one scripted compilation film, and a range of cutdowns in horizontal and vertical formats. In 2022, we added a package of TikTok specific cuts. Photos from the shoot are used year-round for a variety of brand assets, from catalogs to billboards.
Go There’s 2022 campaign received two ADDY awards.
Contributions
Story Director
Stylist
Client
Danner Boots
Collaborators
Director + DP Aly Nicklas
Additional Cinematography Ben Canales Kenneth Hamlet Skip Armstrong SkySight
Photographer + Executive Producer Corey Arnold
Line Producer Michelle Boucher
Creative Director Kevin Longino
Sound Figure8Sound
Editor Britt Bellamy Aidan Haley
Produced by Wolf & Scout
2021
For this year’s campaign, we followed arborist Lars Limburg up an old-growth redwood, trained with alpinist Sophia Danenberg, and built a skin kayak with photogapher & boatmaker Kiliii Yuyan.
Women’s Campaign
In 2021 we created an additional all female campaign, adding 3 female subjects, a compilation video, photography, and cut-downs.
2022
In 2022, commercial pilot and outdoor adventurer Elijah Burton took us into the skies and the onto the trails, Blacksmith Arnon Kartmazov taught us to shape steel, and veteran-turned-goat–farmer Rachel Taylor-Tuller took us horse-packing and into the world of dairy goats.
