We The People
In the wake of the 2016 presidential elections, the Amplifier Foundation collaborated with Shepard Fairey, Ernesto Yerena, and Jessica Sabogal to create and distribute a series of images that capture the shared humanity of our diverse America. The result was the most successful art crowdfunding campaign in Kickstarter history, raising 1.365 million dollars from over 22,000 backers in eight days. On inauguration day, we ran the images as full-page ads in the Washington Post, the New York Times, and USA Today. Our actions gained international press, and the art shared showed up at Women’s March events around the world, becoming international iconography of unity during divisive times. I directed and edited campaign videos, and provided campaign strategy, management, PR and copywriting for the crowdfunding effort.
Global press coverage helped the campaign go viral and maintain strength in the following months. I provided variety of supporting video assets following the campaign, including short artist profiles and a visual showcase for the Hear Our Voice gallery tour.
Contributions
Director
Editor
Kickstarter campaign manager
Copywriter
Public Relations
Client
The Amplifier Foudation
Collaborators
Aaron Huey Producer + Visionary + Creative Director
Eric Becker Cinematography
Max Basch Cinematography
Mike Lawrence Cinematography
Melinda James Cinematography
Adrien Oneiga Cinematography
Lenny Mesina Cinematography
Aly Nicklas Cinematography
Michael Lawrence Cinematography
Erik Becker Cinematography
Theresa Ortolani Cinematography
Kristian Borysevicz Cinematography
Alex King Cinematography
Abbey Smith Producer
Stephanie Sizemore Art Director
Delphine Diallo Photographer
Ridwan Adhami Photographer
Arlene Mejorado Photographer
Ayse Gursoz Photographer
Shepard Fairey Artist
Ernesto Yerena Artist
Jessica Sabogal Artist
We The People became the most successful art crowdfunding campaign in Kickstarter history, raising 1.365 million dollars from over 22,000 backers.
Hear Our Voice: Gallery Loop
This short was commissioned by the Amplifier Foundation to be played at their touring gallery show and on their website. The goal was to provide a texture-rich showcase of their work at the January 21, 2017 Women's March in Washington DC.